Dr: Karam Ibrahim Alsharaeah
Abstract:
The present study sought to investigate and quantify the effects of digital entrepreneurship with its dimensions (digital strategy, entrepreneurial digital culture, digital technological capabilities, and digital innovation), on the attainability of organizational ambidexterity with its dimensions (explore, excel, exploit), in telecommunication companies operating in Jordan. The study follow a descriptive analytical approach. Primary data was collected through a questionnaire distributed to purposively a sample (250) who worked in senior manager, heads of departments, and senior engineers for the largest telecommunication companies in Jordan. Valid data was collected from (188) sourced from the purposive sample. The results revealed that digital entrepreneurship has a statistically significant positive outcome in terms of organizational ambidexterity and accounted for 65.6% of the variance in the outcome. The four dimensions of digital entrepreneurship significantly predicted the outcome. “Digital Innovation” and “Digital Technological Capabilities” were determined to be the two most potentially influential dimensions of digital entrepreneurship, to further “exploration” activity. Based on the results there is a strong logic that an organization’s entrepreneurial posture in the digital economy is important for them to find and achieve a balance between efficiency and innovation. The study suggests that Jordanian telecommunication firms should engaged in a corporate digital entrepreneurship integrated approach so they will not only be able to see the systemic way the market is changing but to potentially appropriate a more sustainable competitive advantage.