Dr. Ayyoub Alsawalhah Abstract: Background: Organizational ambidexterity (OA) is defined as a firm’s ability to manage both exploration (searching for new opportunities, radical innovation) and exploitation (refining existing capabilities, incremental innovation) simultaneously. . Exploitation in dynamic and uncertain environments is especially significant for developing new innovations and...
Organizational Ambidexterity: Balancing Exploration and Exploitation for Sustainable Competitive Advantage
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